For dealers & showrooms

A factory line and a store system, in one decision.

You already design and sell cabinetry from other brands. PRIM adds a custom line built at factory pricing, and the system to run the whole store: leads, designers, proposals, orders, deliveries and finance.

Walk-in closet with dark open wardrobes, a glass-top island and a lit mirror
Sound familiar?

What gets in the way today.

  • Margins squeezed by the brands you resell
  • Designers, salespeople and the order desk working in different tools
  • Clients asking about delivery dates nobody can answer
With PRIM

What changes.

  1. 01

    Factory pricing

    Buy direct from the factory that builds the line, without a distributor in between.

  2. 02

    One system for the team

    Designers, salespeople and managers on the same client record, with roles and branches.

  3. 03

    Delivery dates you can share

    Production and shipping status on every order, with arrival forecasts.

Sell

Every lead answered. Every proposal priced right.

New inquiries land in PRIM, go to the right salesperson and get a first reply before your competitor calls back. From there, the pipeline, the conversations and the proposal live on the same client record.

More about sell
Design

Design in 3D, with the real price as you go.

PRIM Studio runs in the browser. You build the room with the same modules the factory produces, the rules are checked while you design, and the total updates with every change. What you show the client is what the factory can build.

More about design
Order

Order from the factory. Watch it all the way to the install.

When the client signs, the order goes to the factory from inside PRIM. Our order desk reviews it, places it and keeps the timeline updated, so you always know where every kitchen is: in review, in production, on the water or on the truck.

More about order
Book a demo

See it with the kind of project you sell.

Thirty minutes, on video. We show PRIM with a project like yours and answer the questions that matter to your business.

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